ABOUT ME
Hi, I’m Anastasiia Muraia — Style & Branding Consultant based in Barcelona.
My passion is to turn concepts into visuals. Photography and styling are the tools that allow me to tell stories with clarity and beauty, while working with the DNA of both individuals and brands — uncovering their essence and translating it into a clear, aesthetic, and authentic visual identity.
I have a strong background in education: I progressed from Onboarding Curator to Head of the Primary Education Team at Skyeng — one of the largest online English schools in Europe. This experience taught me how to guide people through transformation, build systems, and create a thoughtful yet empowering approach to growth. These skills now enrich my creative practice — I don’t just produce content, I design concepts that connect aesthetics, storytelling, and identity.
Today, I create visual concepts for people and brands in fashion, lifestyle, and hospitality — blending atmosphere and narrative to express their essence authentically.
My approach combines visual sensitivity, attention to detail, and mentoring experience to help each project communicate who they are on a deeper level.
My passion is to turn concepts into visuals. Photography and styling are the tools that allow me to tell stories with clarity and beauty, while working with the DNA of both individuals and brands — uncovering their essence and translating it into a clear, aesthetic, and authentic visual identity.
I have a strong background in education: I progressed from Onboarding Curator to Head of the Primary Education Team at Skyeng — one of the largest online English schools in Europe. This experience taught me how to guide people through transformation, build systems, and create a thoughtful yet empowering approach to growth. These skills now enrich my creative practice — I don’t just produce content, I design concepts that connect aesthetics, storytelling, and identity.
Today, I create visual concepts for people and brands in fashion, lifestyle, and hospitality — blending atmosphere and narrative to express their essence authentically.
My approach combines visual sensitivity, attention to detail, and mentoring experience to help each project communicate who they are on a deeper level.
My approach
Identity First
I believe every project — whether personal or brand-focused — starts with identity. My work is about uncovering the DNA of a person or a brand and translating it into visuals that feel authentic and memorable.
Aesthetic Storytelling
For me, visuals are not just decoration — they are stories. I blend photography, styling, and atmosphere to create images and content that carry both clarity and emotion.
Human-Centered Creativity
My background in education taught me how to guide people through transformation. I use this experience to create a supportive and structured process — whether I’m helping a person reveal their personal style or shaping a brand’s visual direction.
Slow & Thoughtful Process
I value a mindful and detail-oriented approach. Every visual concept is carefully curated — from color palette and mood to the smallest styling element — so that the result feels effortless, yet deeply intentional.
I believe every project — whether personal or brand-focused — starts with identity. My work is about uncovering the DNA of a person or a brand and translating it into visuals that feel authentic and memorable.
Aesthetic Storytelling
For me, visuals are not just decoration — they are stories. I blend photography, styling, and atmosphere to create images and content that carry both clarity and emotion.
Human-Centered Creativity
My background in education taught me how to guide people through transformation. I use this experience to create a supportive and structured process — whether I’m helping a person reveal their personal style or shaping a brand’s visual direction.
Slow & Thoughtful Process
I value a mindful and detail-oriented approach. Every visual concept is carefully curated — from color palette and mood to the smallest styling element — so that the result feels effortless, yet deeply intentional.
